Helping entrepreneurs take their products & services to market via lean product marketing
How about taking over your market one sale at a time through an iterative process that guarantees success in the long run?
That’s what Your Market Fit is all about - cutting to the chase and placing your products into customers hands as early as possible.
While your competitors are discussing where to make the next big splash, you can be out there getting in front of customers, building relationships, and a go-to-market strategy that aligns with their lives. At Your Market Fit, we help you do exactly that.
Meet H, the mastermind behind YMF
Hey there! I'm Henrique Dias (H for short), the founder of Your Market Fit, and I want to share my story with you. If you have a brilliant product and the drive to bring it to life, you and I have already walked a mile in the same shoes. As a fresh graduate from the University of Waterloo with a degree in Mechanical Engineering in 2014, I had tons of ideas, enthusiasm, and a wild desire to make my mark. That’s when I co-founded my first startup in wearable technologies... Despite pouring my heart and soul into product development, I learned the hard way that the idea was a mismatch for the market. With heavy hearts and empty pockets, my team and I pulled the plug after a year...
Services
The truth about going to market is that there is no singular process. Here at Your Market Fit I like to stay flexible on my approach, using data to chart the path forward and custom frameworks to help place your products in front of customers as fast as possible.
Testimonials
Don’t take my word for it
"It was an absolute pleasure to have worked with H. His level of professionalism, enthusiasm and dedication are unmatched. His services were brought on to implement a CRM and full training of the sale staff. This resulted in an increase in account openings, sales to existing clients as well as a much more organized and productive sales team."
Jason Stanley, Biofloral Inc
Director of Sales & Marketing
"Henrique from Your Market Fit showed us a new way to think about our product launch at Aphantasia Network. Instead of big, risky events, he helped us focus on making steady sales and really understanding our customers - a game-changing approach that's already showing great results."
Tom Ebeyer, Aphantasia Network
CEO & Founder
Frequently Asked Questions
Q: How do I know if YMF is the right fit for me? A: If you're a product owner with a great product and a burning desire to make it work, you're in the right place. At Your Market Fit, I specialize in helping entrepreneurs and product owners like you navigate the entrepreneurial maze, avoid common pitfalls, and ensure a successful product launch, like I have done dozens of times before.
Q: What makes YMF different from other consulting firms? A: At Your Market Fit, I have a track record of successfully releasing products in the market. I use a customized approach to tailor a product marketing strategy for your product, market segment, and vision. I then focus on putting your product in front of customers as quickly as possible, allowing you to learn from their feedback and iterate on your offering.
Q: I'm on a tight budget, can I still work with YMF? A: Yes! I offer Product Marketing Coaching for those on a tight budget. With this service, I work with you side by side to guide you through the process. I help ensure that you're making the most of your time and resources, saving you from spending money on strategies that don't work.
Q: I have a product that is generating revenue but not growing. Can YMF help me? A: Absolutely! At Your Market Fit, I believe that launching a product and growing it require different strategies. I'll help you understand your marketing data, automate your marketing activities, and shift from initial strategies to growth-focused tactics.
What industries does YMF work with? A: I have experience in over a dozen different fields, but mainly in tech and cannabis, making me a specialist in releasing products that are new to the world. As long as you have a product or service that creates real value, I can help you market it.
Q: How quickly can I expect to see results after working with YMF? A: My goal is to get your product in front of customers as quickly as possible. Many of my clients start seeing improvements in their market understanding and initial customer feedback within a few weeks of our collaboration. Instead of one big splash, my approach garners small results quickly and then grows from those small early wins. However, in highly competitive markets, product marketing strategies can take time to yield results, especially considering I use an iterative approach of building, measuring, and learning.
Q: How can YMF help with my product's positioning? A: At Your Market Fit, I believe that effective product positioning is essential for success. If a prospective customer can’t understand your product's value in less than 3 seconds, they will move onto your competitor. This is why I use storytelling techniques to present your product as a tool to help your customer get to where they want to go with less pain and more joy, making it easy for them to understand the value you provide and then tell their friends about it.
Q: How does YMF handle market and competitor research? A: Market and competitor research is a crucial step in my approach. I will dive into your niche, studying your potential customers, their needs, and the market gaps your product could fill. I also scrutinize your competitors, learning from their strategies and looking for opportunities to differentiate your offering. This research forms the basis of the SWOT analysis, and guides my strategic recommendations.
Q: I'm nervous about the market response. How can YMF assist? A: Nerves before a product launch are common, but with Your Market Fit, you won't be alone in this journey. I help you mitigate risks by getting your product in front of your customers as early as possible, collecting their feedback, and iterating based on their responses. This way, you can adjust your product and marketing strategy before the official launch, increasing the chances of a successful reception.
Q: How can YMF help me increase my product's visibility and market appeal? A: Lack of traction can often be traced back to a mismatch between your product, its positioning, or the targeted market. We'll start by evaluating your product, its market fit, and your marketing strategies. Then, I'll help you refine your story, enhance your marketing efforts (including SEO, email campaigns, social media, and more), and potentially pivot your product focus to better meet the market needs.