About Your Market Fit
Helping product owners and entrepreneurs successfully take their products to market
Hi there!
It's nice to meet you
I'm Henrique Dias (H for short), the founder of Your Market Fit, and I want to share my story with you. If you have a brilliant product and the drive to bring it to life, you and I have already walked a mile in the same shoes.
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First Startup
As a fresh graduate from the University of Waterloo with a degree in Mechanical Engineering in 2014, I had tons of ideas, enthusiasm, and a wild drive to make my mark. That’s when I co-founded my first startup in wearable technologies... Despite pouring my heart and soul into product development, however, I learned the hard way that the idea was a mismatch for the market. With heavy hearts and empty pockets, my team and I pulled the plug after a year.
Taking a Break
A bit disillusioned, I took off to Australia for a break. For a year, I surfed, worked in hospitality, and even took jobs as a real estate agent and then a headhunter. It was a fantastic ride, but my entrepreneurial spirit started calling me back. So in 2017, back in Canada, I launched a second startup.
Second Startup
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This time, I bet on Canada's cannabis legalization and started making smoking accessories out of wood and glass, which was a novelty at the time. We sold quite a few of those accessories, but it was never enough to keep the lights on. After a year, we had to let it go. Through these failures, I learned that having a great product isn’t enough; you need to know how to market it. So I dove into sales and marketing to learn everything I could, and started helping other startups avoid the same mistakes I made.
Consulting
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The next 3 years were a mad whirl of consulting gigs, startup coaching, and trying my own ideas. I successfully helped launch and grow many of my client's products, in fields such as ag-tech, health tech, and even robotics, to name a few. I also took this time to do my own education, reading over 100 books in psychology, business, sales and marketing, and entrepreneurial biographies.
Third (current) Startup
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During COVID, however, I decided to follow my passion and went back to school, this time to earn a degree in commercial cannabis production at Niagara College. During my college stint I realized that the home gardening market was lacking a strong brand that made high-quality products, so I founded my third startup - BudTrainer™. BudTrainer was different. It was built on the lessons from past failures and driven by the unique product marketing strategies I had deployed over the years. And it worked. BudTrainer, with its cannabis gardening products for home growers, now sits in over 200 retailers worldwide and is on the path to becoming the number 1 home-gardening brand for cannabis growers.
Your Market Fit​
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Today, I am dedicated to helping product owners and entrepreneurs find the same successes I did for my consulting clients and BudTrainer. I have walked the path, hit the roadblocks, learned the lessons, and now I want to make the journey of other product owners smoother. At Your Market Fit, I will help you bring your product to market, avoiding the hurdles that once tripped me up, and finding the success that I found with BudTrainer. So, if you're a product owner or entrepreneur with a great product and a burning desire to make it work, you're in the right place. Let's aim for success together. Are you ready for lift-off? Let's make it happen!